William Reisler, Director at BUILD A BEAR WORKSHOP INC (BBW), sold 8,073 shares at $6.55 ($53K) on 2010-11-19, disclosed to the SEC on 2010-11-19.
Seasonal sale ($53k) by Director — this insider has traded BBW in November in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.