Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $71.79 ($2.5M) on 2013-10-07, disclosed to the SEC on 2013-10-09.
Scheduled sale ($2.5M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $71.04 | 6,700 | $476K | 18.9% |
| 2 | $71.23 | 18,000 | $1.3M | 51.0% |
| 3 | $71.78 | 5,465 | $392K | 15.6% |
| 4 | $71.79 | 5,033 | $361K | 14.4% |
| Total | $71.36 avg | 35,198 | $2.5M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |