Ryan S. Keeton, Chief Brand Officer at CARVANA CO. (CVNA), sold 65,238 shares at $301.34 ($19.7M) on 2025-10-31, disclosed to the SEC on 2025-11-04.
Seasonal sale ($19.7M) by Chief Brand Officer — this insider has traded CVNA in October in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $300.38 | 9,689 | $2.9M | 14.8% |
| 2 | $300.38 | 9,689 | $2.9M | 14.8% |
| 3 | $301.34 | 14,512 | $4.4M | 22.2% |
| 4 | $301.34 | 14,512 | $4.4M | 22.2% |
| 5 | $303.17 | 4,732 | $1.4M | 7.3% |
| 6 | $303.17 | 4,732 |
| $1.4M |
| 7.3% |
| 7 | $304.16 | 1,630 | $496K | 2.5% |
| 8 | $304.16 | 1,630 | $496K | 2.5% |
| 9 | $305.31 | 1,807 | $552K | 2.8% |
| 10 | $305.31 | 1,807 | $552K | 2.8% |
| 11 | $306.54 | 498 | $153K | 0.8% |
| Total | $301.72 avg | 65,238 | $19.7M | 100% |
| Filing → |
| CVNA | SELL | 2025-11-28 | $3.5M | — | Filing → |
| CVNA | SELL | 2025-11-12 | $6.5M | — | Filing → |
| CVNA | SELL | 2025-06-11 | $7.7M | — | Filing → |