Kate Gulliver, CFO and Chief Administration Officer at Wayfair Inc. (W), sold 19,224 shares at $102.20 ($2.0M) on 2025-11-04, disclosed to the SEC on 2025-11-06.
Scheduled sale ($2.0M) by CFO and Chief Administration Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $102.20 | 9,612 | $982K | 50.0% |
| 2 | $102.20 | 9,612 | $982K | 50.0% |
| Total | $102.20 avg | 19,224 | $2.0M | 100% |
| Filing → |
| W | SELL | 2025-01-07 | $971K | — | Filing → |
| W | SELL | 2024-10-04 | $764K | — | Filing → |
| W | SELL | 2024-10-03 | $778K | — | Filing → |