Robert O'Hare, Chief Financial Officer at Affirm Holdings, Inc. (AFRM), sold 14,389 shares at $61.87 ($894K) on 2025-01-02, disclosed to the SEC on 2025-01-03.
Scheduled sale ($894k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $60.90 | 1,507 | $92K | 10.3% |
| 2 | $61.87 | 2,358 | $146K | 16.3% |
| 3 | $61.87 | 2,358 | $146K | 16.3% |
| 4 | $62.46 | 3,983 | $249K | 27.8% |
| 5 | $62.46 | 3,983 | $249K | 27.8% |
| 6 | $63.49 | 200 |
| $13K |
| 1.4% |
| Total | $62.12 avg | 14,389 | $894K | 100% |
| Filing → |
| AFRM | SELL | 2025-12-05 | $573K | — | Filing → |
| AFRM | SELL | 2025-09-03 | $4.7M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $6.2M | — | Filing → |