Katrina Lake, Chief Executive Officer at Stitch Fix, Inc. (SFIX), sold 256,554 shares at $74.86 ($20.7M) on 2021-01-19, disclosed to the SEC on 2021-01-21.
Open-market sale of $20.7M SFIX by Chief Executive Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $74.86 | 1,704 | $128K | 0.6% |
| 2 | $74.86 | 8,757 | $656K | 3.2% |
| 3 | $74.86 | 1,704 | $128K | 0.6% |
| 4 | $74.86 | 8,757 | $656K | 3.2% |
| 5 | $74.88 | 2,600 | $195K | 0.9% |
| 6 | $75.87 | 2,849 |
| $216K |
| 1.0% |
| 7 | $75.87 | 2,849 | $216K | 1.0% |
| 8 | $75.88 | 4,753 | $361K | 1.7% |
| 9 | $75.88 | 4,753 | $361K | 1.7% |
| 10 | $75.89 | 14,909 | $1.1M | 5.5% |
| 11 | $75.89 | 14,909 | $1.1M | 5.5% |
| 12 | $76.83 | 1,700 | $131K | 0.6% |
| 13 | $76.84 | 1,002 | $77K | 0.4% |
| 14 | $76.84 | 1,002 | $77K | 0.4% |
| 15 | $76.85 | 5,500 | $423K | 2.0% |
| 16 | $76.85 | 5,500 | $423K | 2.0% |
| 17 | $83.88 | 5,555 | $466K | 2.3% |
| 18 | $83.88 | 5,555 | $466K | 2.3% |
| 19 | $83.88 | 9,054 | $759K | 3.7% |
| 20 | $83.88 | 9,054 | $759K | 3.7% |
| 21 | $83.88 | 29,166 | $2.4M | 11.8% |
| 22 | $83.88 | 29,166 | $2.4M | 11.8% |
| 23 | $81.75 | 7,854 | $642K | 3.1% |
| 24 | $81.75 | 7,854 | $642K | 3.1% |
| 25 | $81.76 | 24,709 | $2.0M | 9.8% |
| 26 | $81.76 | 24,709 | $2.0M | 9.8% |
| 27 | $81.78 | 4,956 | $405K | 2.0% |
| 28 | $81.78 | 4,956 | $405K | 2.0% |
| 29 | $82.57 | 4,459 | $368K | 1.8% |
| 30 | $82.57 | 4,459 | $368K | 1.8% |
| 31 | $82.62 | 1,200 | $99K | 0.5% |
| 32 | $82.78 | 600 | $50K | 0.2% |
| Total | $80.57 avg | 256,554 | $20.7M | 100% |
| Filing → |
| SFIX | SELL | 2025-12-09 | $3.1M | — | Filing → |
| SFIX | SELL | 2025-09-04 | $1.5M | — | Filing → |
| SFIX | SELL | 2025-08-15 | $1.5M | — | Filing → |