Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $69.37 ($2.5M) on 2013-11-18, disclosed to the SEC on 2013-11-20.
Scheduled sale ($2.5M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $69.37 | 14,200 | $985K | 40.0% |
| 2 | $69.81 | 4,200 | $293K | 11.9% |
| 3 | $70.55 | 9,265 | $654K | 26.5% |
| 4 | $70.63 | 7,533 | $532K | 21.6% |
| Total | $70.00 avg | 35,198 | $2.5M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |