Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $64.87 ($2.3M) on 2013-12-16, disclosed to the SEC on 2013-12-18.
Scheduled sale ($2.3M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $64.61 | 21,965 | $1.4M | 62.3% |
| 2 | $64.87 | 11,733 | $761K | 33.4% |
| 3 | $65.25 | 1,500 | $98K | 4.3% |
| Total | $64.72 avg | 35,198 | $2.3M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |