Michael J. Mardy, Director at GREEN MOUNTAIN COFFEE ROASTERS INC (GMCR), sold 20,500 shares at $67.76 ($1.4M) on 2013-05-09, disclosed to the SEC on 2013-05-10.
Scheduled sale ($1.4M) by Director under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
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