Dennis K. Eck, Director at Ulta Beauty, Inc. (ULTA), sold 63,588 shares at $287.25 ($18.2M) on 2018-09-19, disclosed to the SEC on 2018-09-19.
Seasonal sale ($18.2M) by Director — this insider has traded ULTA in September in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $285.03 | 5,516 | $1.6M | 8.7% |
| 2 | $285.03 | 5,516 | $1.6M | 8.7% |
| 3 | $284.91 | 14,484 | $4.1M | 22.7% |
| 4 | $284.91 | 14,484 | $4.1M | 22.7% |
| 5 | $286.37 | 10,000 | $2.9M | 15.8% |
| 6 | $287.25 | 6,794 |
| $2.0M |
| 10.7% |
| 7 | $287.25 | 6,794 | $2.0M | 10.7% |
| Total | $285.66 avg | 63,588 | $18.2M | 100% |
| Filing → |
| ULTA | SELL | 2019-03-27 | $20.8M | — | Filing → |
| ULTA | SELL | 2019-03-25 | $3.4M | — | Filing → |
| ULTA | SELL | 2019-03-21 | $5.0M | — | Filing → |