Barbara B. Baekgaard, Chief Creative Officer, 10% Owner at Vera Bradley, Inc. (VRA), sold 2,632,350 shares at $43.50 ($114.5M) on 2011-04-19, disclosed to the SEC on 2011-04-20.
Open-market sale of $114.5M VRA by Chief Creative Officer, 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.