Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $61.74 ($2.2M) on 2013-11-25, disclosed to the SEC on 2013-11-27.
Scheduled sale ($2.2M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $61.26 | 19,000 | $1.2M | 53.7% |
| 2 | $61.74 | 10,000 | $617K | 28.5% |
| 3 | $62.30 | 4,465 | $278K | 12.8% |
| 4 | $62.45 | 1,733 | $108K | 5.0% |
| Total | $61.59 avg | 35,198 | $2.2M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |