Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $67.55 ($2.4M) on 2013-12-23, disclosed to the SEC on 2013-12-26.
Scheduled sale ($2.4M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $67.38 | 11,733 | $791K | 33.2% |
| 2 | $67.55 | 20,065 | $1.4M | 57.0% |
| 3 | $68.22 | 3,400 | $232K | 9.8% |
| Total | $67.56 avg | 35,198 | $2.4M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |