Lawson E. Whiting, President & CEO at BROWN FORMAN CORP (BFA), sold 15,492 shares at $31.01 ($480K) on 2025-12-04, disclosed to the SEC on 2025-12-05.
Scheduled sale ($480k) by President & CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $31.01 | 7,746 | $240K | 50.0% |
| 2 | $31.01 | 7,746 | $240K | 50.0% |
| Total | $31.01 avg | 15,492 | $480K | 100% |
| Filing → |
| BFA | SELL | 2025-07-25 | $733K | — | Filing → |
| BFA | SELL | 2017-03-14 | $626K | — | Filing → |