Gavin Southwell, President and CEO at Health Insurance Innovations, Inc. (HIIQ), sold 304 shares at $40.00 ($12K) on 2019-02-13, disclosed to the SEC on 2019-02-14.
Scheduled sale ($12k) by President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.