David L. Calhoun, Chief Executive Officer at Nielsen Holdings N.V. (NLSN), sold 333,334 shares at $35.37 ($11.8M) on 2013-04-01, disclosed to the SEC on 2013-04-03.
Scheduled sale ($11.8M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.37 | 123,752 | $4.4M | 37.2% |
| 2 | $35.33 | 150,000 | $5.3M | 45.1% |
| 3 | $34.93 | 59,582 | $2.1M | 17.7% |
| Total | $35.27 avg | 333,334 | $11.8M | 100% |
| Filing → |
| NLSN | SELL | 2017-02-28 | $16.2M | — | Filing → |
| NLSN | SELL | 2017-01-13 | $38.2M | — | Filing → |
| NLSN | SELL | 2016-08-10 | $30.6M | — | Filing → |