Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $72.84 ($2.6M) on 2013-10-21, disclosed to the SEC on 2013-10-23.
Scheduled sale ($2.6M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $72.63 | 2,700 | $196K | 7.5% |
| 2 | $72.84 | 12,900 | $940K | 36.2% |
| 3 | $73.54 | 1,600 | $118K | 4.5% |
| 4 | $73.62 | 3,200 | $236K | 9.1% |
| 5 | $74.89 | 7,133 | $534K | 20.6% |
| 6 | $74.91 | 7,365 |
| $552K |
| 21.2% |
| 7 | $75.33 | 300 | $23K | 0.9% |
| Total | $73.80 avg | 35,198 | $2.6M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |