William M. Rusty Rush, CEO, President and COB, 10% Owner at RUSH ENTERPRISES INC \TX\ (RUSHA), sold 78,750 shares at $80.76 ($6.4M) on 2026-07-31, disclosed to the SEC on 2026-08-03.
Open-market sale of $6.4M RUSHA by CEO, President and COB, 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $80.76 | 7,176 | $580K | 9.1% |
| 2 | $81.05 | 71,574 | $5.8M | 90.9% |
| Total | $81.02 avg | 78,750 | $6.4M | 100% |
| Filing → |
| RUSHA | SELL | 2023-12-08 | $8.2M | — | Filing → |
| RUSHA | SELL | 2023-12-07 | $65.3M | — | Filing → |
| RUSH | SELL | 2021-11-03 | $6.0M | — | Filing → |