David L. Calhoun, Chief Executive Officer at Nielsen Holdings N.V. (NLSN), sold 333,334 shares at $34.15 ($11.4M) on 2013-04-29, disclosed to the SEC on 2013-05-01.
Scheduled sale ($11.4M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $34.15 | 150,000 | $5.1M | 44.8% |
| 2 | $34.32 | 150,000 | $5.1M | 45.1% |
| 3 | $34.67 | 33,334 | $1.2M | 10.1% |
| Total | $34.28 avg | 333,334 | $11.4M | 100% |
| Filing → |
| NLSN | SELL | 2017-02-28 | $16.2M | — | Filing → |
| NLSN | SELL | 2017-01-13 | $38.2M | — | Filing → |
| NLSN | SELL | 2016-08-10 | $30.6M | — | Filing → |