D. Anthony Peay, EVP & CFO at UNION FIRST MARKET BANKSHARES CORP (UBSH), bought 9 shares at $11.40 ($103) on 2011-02-22, disclosed to the SEC on 2011-02-23.
Seasonal purchase ($103) by EVP & CFO — this insider has traded UBSH in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
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