John A. Bryant, Chairman/Trustee at KELLOGG CO (K), sold 190,000 shares at $63.01 ($12.0M) on 2017-11-09, disclosed to the SEC on 2017-11-13.
Seasonal sale ($12.0M) by Chairman/Trustee — this insider has traded K in November in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
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