Adrian Swaim, Controller at As Seen On TV, Inc. (ASTV), sold 12,500 shares at $0.38 ($5K) on 2013-03-11, disclosed to the SEC on 2013-03-12.
Open-market sale of $5k ASTV by Controller. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.38 | 10,000 | $4K | 79.6% |
| 2 | $0.39 | 2,500 | $975 | 20.4% |
| Total | $0.38 avg | 12,500 | $5K | 100% |