Artie Starrs, President & CEO at HARLEY-DAVIDSON, INC. (HOG), bought 10,000 shares at $25.89 ($259K) on 2026-08-10, disclosed to the SEC on 2026-08-11.
President & CEO Artie Starrs purchased 10,000 shares for approximately $259,000, marking the largest purchase of his career. This significant insider buying at a time when the stock is down 3.2% over the last 90 days suggests the CEO sees value in the current valuation.
HOG is currently trading at $24.78, down 3.2% over the last 90 days but still 20.7% below its 52-week high of $31.25.
The company faces headwinds from a decline in consolidated revenue, as noted in the Q2 2026 earnings call on July 23, 2026.
Something here stands out, but not much.
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