Michael Linford, Chief Operating Officer at Affirm Holdings, Inc. (AFRM), sold 735,347 shares at $70.00 ($50.7M) on 2024-12-12, disclosed to the SEC on 2024-12-13.
Scheduled sale ($50.7M) by Chief Operating Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $68.17 | 101,088 | $6.9M | 13.6% |
| 2 | $68.17 | 101,088 | $6.9M | 13.6% |
| 3 | $68.96 | 222,507 | $15.3M | 30.3% |
| 4 | $68.96 | 222,507 | $15.3M | 30.3% |
| 5 | $70.00 | 64,653 | $4.5M | 8.9% |
| 6 | $71.03 | 11,752 |
| $835K |
| 1.6% |
| 7 | $71.03 | 11,752 | $835K | 1.6% |
| Total | $68.90 avg | 735,347 | $50.7M | 100% |
| Filing → |
| AFRM | SELL | 2025-08-22 | $14.8M | — | Filing → |
| AFRM | SELL | 2025-08-20 | $864K | — | Filing → |
| AFRM | SELL | 2023-12-29 | $3.4M | — | Filing → |