Kathleen Lee, CHIEF MERCHANDISING OFFICER at bebe stores, inc. (BEBE), sold 8,404 shares at $6.85 ($58K) on 2010-07-06, disclosed to the SEC on 2010-07-08.
Open-market sale of $58k BEBE by CHIEF MERCHANDISING OFFICER. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.