Scott Milsten, Insider at e.l.f. Beauty, Inc. (ELF), sold 21,314 shares at $157.25 ($3.4M) on 2024-04-19, disclosed to the SEC on 2024-04-23.
Scheduled sale ($3.4M) by Insider under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $155.20 | 1,500 | $233K | 6.9% |
| 2 | $155.20 | 1,500 | $233K | 6.9% |
| 3 | $156.22 | 3,963 | $619K | 18.4% |
| 4 | $156.22 | 3,963 | $619K | 18.4% |
| 5 | $157.25 | 3,500 | $550K | 16.3% |
| 6 | $157.97 | 200 |
| $32K |
| 0.9% |
| 7 | $159.79 | 2,600 | $415K | 12.3% |
| 8 | $160.54 | 400 | $64K | 1.9% |
| 9 | $162.65 | 400 | $65K | 1.9% |
| 10 | $163.93 | 1,300 | $213K | 6.3% |
| 11 | $164.93 | 844 | $139K | 4.1% |
| 12 | $164.93 | 844 | $139K | 4.1% |
| 13 | $165.68 | 300 | $50K | 1.5% |
| Total | $158.19 avg | 21,314 | $3.4M | 100% |
| Filing → |
| ELF | SELL | 2026-04-28 | $1.5M | — | Filing → |
| ELF | SELL | 2025-12-08 | $145K | — | Filing → |
| ELF | SELL | 2025-09-18 | $2.3M | — | Filing → |