Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $65.42 ($2.3M) on 2013-09-30, disclosed to the SEC on 2013-10-02.
Scheduled sale ($2.3M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $65.42 | 8,300 | $543K | 23.5% |
| 2 | $65.47 | 19,800 | $1.3M | 56.1% |
| 3 | $66.31 | 3,433 | $228K | 9.9% |
| 4 | $66.34 | 3,665 | $243K | 10.5% |
| Total | $65.63 avg | 35,198 | $2.3M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |