Scott Milsten, Insider at e.l.f. Beauty, Inc. (ELF), sold 20,122 shares at $140.22 ($2.9M) on 2024-01-05, disclosed to the SEC on 2024-01-09.
Scheduled sale ($2.9M) by Insider under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $140.22 | 5,061 | $710K | 24.3% |
| 2 | $140.22 | 5,061 | $710K | 24.3% |
| 3 | $150.06 | 10,000 | $1.5M | 51.4% |
| Total | $145.11 avg | 20,122 | $2.9M | 100% |
| Filing → |
| ELF | SELL | 2026-04-28 | $1.5M | — | Filing → |
| ELF | SELL | 2025-12-08 | $145K | — | Filing → |
| ELF | SELL | 2025-09-18 | $2.3M | — | Filing → |