Colleen Keating, Chief Executive Officer at Planet Fitness, Inc. (PLNT), bought 5,000 shares at $49.54 ($248K) on 2026-05-12, disclosed to the SEC on 2026-05-14.
Planet Fitness CEO Colleen Keating purchased 5,000 shares for $247,700, marking the largest purchase of her career. This move comes as the stock has crashed over 47% in the last year, potentially signaling a bottoming out of the valuation.
The stock is currently trading at $51.47, having rallied 16.98% over the last five days but still down 43.25% over the last 90 days. It remains significantly below its 52-week high of $114.47, which is a drop of 55.04% from the current price.
The stock faces significant headwinds with short interest at 9.05% of the float and ongoing probes into potential securities law violations following a drop in membership growth.
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