Scott Milsten, Insider at e.l.f. Beauty, Inc. (ELF), sold 109,062 shares at $139.00 ($14.7M) on 2025-09-10, disclosed to the SEC on 2025-09-12.
Scheduled sale ($14.7M) by Insider under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $132.54 | 5,476 | $726K | 4.9% |
| 2 | $132.54 | 5,476 | $726K | 4.9% |
| 3 | $133.48 | 8,927 | $1.2M | 8.1% |
| 4 | $133.48 | 8,927 | $1.2M | 8.1% |
| 5 | $134.58 | 30,218 | $4.1M | 27.7% |
| 6 | $134.58 | 30,218 |
| $4.1M |
| 27.7% |
| 7 | $135.36 | 6,753 | $914K | 6.2% |
| 8 | $135.36 | 6,753 | $914K | 6.2% |
| 9 | $136.52 | 1,101 | $150K | 1.0% |
| 10 | $136.52 | 1,101 | $150K | 1.0% |
| 11 | $137.96 | 1,006 | $139K | 0.9% |
| 12 | $137.96 | 1,006 | $139K | 0.9% |
| 13 | $139.00 | 2,100 | $292K | 2.0% |
| Total | $134.48 avg | 109,062 | $14.7M | 100% |
| Filing → |
| ELF | SELL | 2026-04-28 | $1.5M | — | Filing → |
| ELF | SELL | 2025-12-08 | $145K | — | Filing → |
| ELF | SELL | 2025-09-18 | $2.3M | — | Filing → |