David A. Schwarzbach, Chief Financial Officer at YELP INC (YELP), sold 12,970 shares at $35.10 ($455K) on 2025-03-17, disclosed to the SEC on 2025-03-17.
Scheduled sale ($455k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.04 | 2,970 | $104K | 22.9% |
| 2 | $35.10 | 10,000 | $351K | 77.1% |
| Total | $35.09 avg | 12,970 | $455K | 100% |
| Filing → |
| YELP | SELL | 2026-03-25 | $188K | — | Filing → |
| YELP | SELL | 2026-03-17 | $250K | — | Filing → |
| YELP | SELL | 2025-12-16 | $411K | — | Filing → |