Joseph Michael Holland, Chief Supply Chain Officer at Vital Farms, Inc. (VITL), bought 12,484 shares at $8.00 ($100K) on 2026-05-14, disclosed to the SEC on 2026-05-18.
Chief Supply Chain Officer Joseph Holland purchased 12,484 shares for $99,872, marking the largest purchase of his career. This aggressive buying occurs as the stock has plummeted 76.91% over the last year, potentially signaling a contrarian bet on the recovery.
The stock is currently trading at $8.265, down 5.49% over the last five days and 76.91% over the past year. It sits just 3.9% above its 52-week low of $7.955, having lost 84.44% of its value from the 52-week high of $53.125.
Something here stands out, but not much.