Katrina Lake, Chief Executive Officer at Stitch Fix, Inc. (SFIX), sold 263,167 shares at $68.54 ($17.5M) on 2020-12-18, disclosed to the SEC on 2020-12-18.
Open-market sale of $17.5M SFIX by Chief Executive Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $63.68 | 5,555 | $354K | 2.0% |
| 2 | $63.68 | 5,555 | $354K | 2.0% |
| 3 | $63.68 | 9,053 | $576K | 3.3% |
| 4 | $63.68 | 9,053 | $576K | 3.3% |
| 5 | $63.86 | 29,166 | $1.9M | 10.6% |
| 6 | $63.86 | 29,166 |
| $1.9M |
| 10.6% |
| 7 | $64.30 | 2,669 | $172K | 1.0% |
| 8 | $66.53 | 3,200 | $213K | 1.2% |
| 9 | $67.02 | 5,555 | $372K | 2.1% |
| 10 | $67.02 | 5,555 | $372K | 2.1% |
| 11 | $67.54 | 25,966 | $1.8M | 10.0% |
| 12 | $67.54 | 25,966 | $1.8M | 10.0% |
| 13 | $68.54 | 9,054 | $621K | 3.5% |
| 14 | $68.54 | 10,605 | $727K | 4.1% |
| 15 | $68.54 | 10,605 | $727K | 4.1% |
| 16 | $68.54 | 29,168 | $2.0M | 11.4% |
| 17 | $68.54 | 29,168 | $2.0M | 11.4% |
| 18 | $68.54 | 9,054 | $621K | 3.5% |
| 19 | $68.54 | 9,054 | $621K | 3.5% |
| Total | $66.63 avg | 263,167 | $17.5M | 100% |
| Filing → |
| SFIX | SELL | 2025-12-09 | $3.1M | — | Filing → |
| SFIX | SELL | 2025-09-04 | $1.5M | — | Filing → |
| SFIX | SELL | 2025-08-15 | $1.5M | — | Filing → |