Brett Keller, Chief Marketing Officer at PRICELINE COM INC (PCLN), sold 11,700 shares at $123.09 ($1.4M) on 2008-02-19, disclosed to the SEC on 2008-02-21.
Scheduled sale ($1.4M) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $122.12 | 800 | $98K | 6.8% |
| 2 | $122.16 | 600 | $73K | 5.1% |
| 3 | $122.18 | 200 | $24K | 1.7% |
| 4 | $122.19 | 200 | $24K | 1.7% |
| 5 | $122.24 | 750 | $92K | 6.4% |
| 6 | $122.25 | 900 |
| $110K |
| 7.7% |
| 7 | $122.27 | 100 | $12K | 0.9% |
| 8 | $122.31 | 200 | $24K | 1.7% |
| 9 | $122.32 | 300 | $37K | 2.6% |
| 10 | $122.34 | 300 | $37K | 2.6% |
| 11 | $122.35 | 450 | $55K | 3.8% |
| 12 | $122.38 | 794 | $97K | 6.8% |
| 13 | $122.41 | 100 | $12K | 0.9% |
| 14 | $122.42 | 106 | $13K | 0.9% |
| 15 | $122.46 | 100 | $12K | 0.9% |
| 16 | $122.65 | 200 | $25K | 1.7% |
| 17 | $122.89 | 600 | $74K | 5.1% |
| 18 | $123.09 | 200 | $25K | 1.7% |
| 19 | $123.57 | 1,000 | $124K | 8.6% |
| 20 | $123.58 | 200 | $25K | 1.7% |
| 21 | $123.59 | 304 | $38K | 2.6% |
| 22 | $123.60 | 100 | $12K | 0.9% |
| 23 | $123.62 | 96 | $12K | 0.8% |
| 24 | $123.70 | 100 | $12K | 0.9% |
| 25 | $123.75 | 3,000 | $371K | 25.8% |
| Total | $122.90 avg | 11,700 | $1.4M | 100% |
| Filing → |
| PCLN | SELL | 2009-05-13 | $220K | — | Filing → |
| PCLN | SELL | 2009-04-10 | $270K | — | Filing → |
| PCLN | SELL | 2009-03-03 | $166K | — | Filing → |