Brett Keller, Chief Marketing Officer at PRICELINE COM INC (PCLN), sold 5,977 shares at $83.09 ($472K) on 2009-03-02, disclosed to the SEC on 2009-03-03.
Seasonal sale ($472k) by Chief Marketing Officer — this insider has traded PCLN in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.00 | 377 | $0 | 0.0% |
| 2 | $84.86 | 472 | $40K | 8.5% |
| 3 | $84.86 | 3,128 | $265K | 56.3% |
| 4 | $83.09 | 2,000 | $166K | 35.2% |
| Total | $78.92 avg | 5,977 | $472K | 100% |
| Filing → |
| PCLN | SELL | 2009-05-13 | $220K | — | Filing → |
| PCLN | SELL | 2009-04-10 | $270K | — | Filing → |
| PCLN | SELL | 2009-01-05 | $103K | — | Filing → |