Mountain Chocolate Factory Inc Rocky, 10% Owner at U-SWIRL, INC. (SWRL), sold 1,906,942 shares at $0.78 ($1.5M) on 2014-05-23, disclosed to the SEC on 2014-05-28.
Open-market sale of $1.5M SWRL by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.