Mountain Chocolate Factory Inc Rocky, 10% Owner at U-SWIRL, INC. (SWRL), sold 300,000 shares at $0.15 ($45K) on 2014-02-21, disclosed to the SEC on 2014-02-25.
Open-market sale of $45k SWRL by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.