Lawrence Pabst, Director at Vitacost.com, Inc. (VITC), sold 26,000 shares at $11.99 ($312K) on 2010-03-16, disclosed to the SEC on 2010-03-31.
Open-market sale of $312k VITC by Director. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.