Lawrence Pabst, Director at Vitacost.com, Inc. (VITC), sold 88,772 shares at $12.00 ($1.1M) on 2009-09-24, disclosed to the SEC on 2009-09-24.
Open-market sale of $1.1M VITC by Director. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $12.00 | 40,000 | $480K | 45.1% |
| 2 | $12.00 | 48,772 | $585K | 54.9% |
| Total | $12.00 avg | 88,772 | $1.1M | 100% |