Patrick Odea, President and CEO at PEETS COFFEE & TEA INC (PEET), sold 35,900 shares at $41.86 ($1.5M) on 2010-12-27, disclosed to the SEC on 2010-12-29.
Scheduled sale ($1.5M) by President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $41.86 | 8,178 | $342K | 22.6% |
| 2 | $42.37 | 13,722 | $581K | 38.4% |
| 3 | $42.18 | 14,000 | $591K | 39.0% |
| Total | $42.18 avg | 35,900 | $1.5M | 100% |
| Filing → |
| PEET | SELL | 2011-11-08 | $6.9M | — | Filing → |
| PEET | SELL | 2011-09-08 | $2.2M | — | Filing → |
| PEET | SELL | 2011-03-02 | $2.1M | — | Filing → |