Patrick Odea, President and CEO at PEETS COFFEE & TEA INC (PEET), sold 39,990 shares at $69.26 ($2.8M) on 2012-03-19, disclosed to the SEC on 2012-03-19.
Scheduled sale ($2.8M) by President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $69.13 | 22,900 | $1.6M | 57.2% |
| 2 | $69.26 | 17,090 | $1.2M | 42.8% |
| Total | $69.19 avg | 39,990 | $2.8M | 100% |
| Filing → |
| PEET | SELL | 2011-09-08 | $2.2M | — | Filing → |
| PEET | SELL | 2011-03-02 | $2.1M | — | Filing → |
| PEET | SELL | 2011-01-12 | $3.7M | — | Filing → |