Mark Mortimer, President & Chief Customer Officer at Annie's, Inc. (BNNY), sold 12,120 shares at $45.92 ($557K) on 2014-09-09, disclosed to the SEC on 2014-09-11.
Scheduled sale ($557k) by President & Chief Customer Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| Filing → |
| BNNY | SELL | 2013-12-20 | $256K | — | Filing → |
| BNNY | SELL | 2012-11-05 | $1.5M | — | Filing → |