Mark Mortimer, SVP-Sales/Chief Customer Officer at Annie's, Inc. (BNNY), sold 38,000 shares at $40.65 ($1.5M) on 2012-11-01, disclosed to the SEC on 2012-11-05.
Open-market sale of $1.5M BNNY by SVP-Sales/Chief Customer Officer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.65 | 26,600 | $1.1M | 69.8% |
| 2 | $41.09 | 11,400 | $468K | 30.2% |
| Total | $40.78 avg | 38,000 | $1.5M | 100% |
| Filing → |
| BNNY | SELL | 2014-01-21 | $251K | — | Filing → |
| BNNY | SELL | 2013-12-20 | $256K | — | Filing → |