Eugene Willemsen, CEO, International Beverages at PEPSICO INC (PEP), sold 35,184 shares at $154.33 ($4.3M) on 2025-03-03, disclosed to the SEC on 2025-03-04.
Seasonal sale ($4.3M) by CEO, International Beverages — this insider has traded PEP in March in at least three consecutive prior years. Pattern-driven, low signal.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $153.73 | 7,627 | $1.2M | 27.5% |
| 2 | $154.33 | 10,000 | $1.5M | 36.2% |
| 3 | $154.33 | 10,000 | $1.5M | 36.2% |
| 4 | $0.00 | 7,557 | $0 | 0.0% |
| Total | $121.05 avg | 35,184 | $4.3M | 100% |
| Filing → |
| PEP | SELL | 2022-05-18 | $1.6M | — | Filing → |
| PEP | SELL | 2020-05-20 | $1.1M | — | Filing → |