Eugene Willemsen, CEO, International Beverages at PEPSICO INC (PEP), sold 6,500 shares at $164.46 ($1.1M) on 2026-03-04, disclosed to the SEC on 2026-03-06.
Seasonal sale ($1.1M) by CEO, International Beverages — this insider has traded PEP in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $164.44 | 2,702 | $444K | 41.6% |
| 2 | $164.46 | 3,798 | $625K | 58.4% |
| Total | $164.45 avg | 6,500 | $1.1M | 100% |
| Filing → |
| PEP | SELL | 2022-05-18 | $1.6M | — | Filing → |
| PEP | SELL | 2020-05-20 | $1.1M | — | Filing → |