Brett Keller, Chief Marketing Officer at PRICELINE COM INC (PCLN), sold 8,300 shares at $120.83 ($1.0M) on 2008-02-19, disclosed to the SEC on 2008-02-21.
Scheduled sale ($1.0M) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $120.32 | 151 | $18K | 1.8% |
| 2 | $120.35 | 349 | $42K | 4.2% |
| 3 | $120.69 | 500 | $60K | 6.0% |
| 4 | $120.70 | 400 | $48K | 4.8% |
| 5 | $120.73 | 200 | $24K | 2.4% |
| 6 | $120.83 | 100 |
| $12K |
| 1.2% |
| 7 | $120.84 | 400 | $48K | 4.8% |
| 8 | $120.87 | 151 | $18K | 1.8% |
| 9 | $120.88 | 349 | $42K | 4.2% |
| 10 | $121.04 | 100 | $12K | 1.2% |
| 11 | $121.05 | 100 | $12K | 1.2% |
| 12 | $121.12 | 400 | $48K | 4.8% |
| 13 | $121.14 | 100 | $12K | 1.2% |
| 14 | $121.15 | 200 | $24K | 2.4% |
| 15 | $121.16 | 700 | $85K | 8.4% |
| 16 | $121.19 | 300 | $36K | 3.6% |
| 17 | $121.20 | 200 | $24K | 2.4% |
| 18 | $121.23 | 400 | $48K | 4.8% |
| 19 | $121.25 | 100 | $12K | 1.2% |
| 20 | $121.27 | 425 | $52K | 5.1% |
| 21 | $121.33 | 200 | $24K | 2.4% |
| 22 | $121.44 | 175 | $21K | 2.1% |
| 23 | $121.55 | 200 | $24K | 2.4% |
| 24 | $121.57 | 200 | $24K | 2.4% |
| 25 | $121.71 | 400 | $49K | 4.8% |
| 26 | $121.74 | 200 | $24K | 2.4% |
| 27 | $121.75 | 500 | $61K | 6.1% |
| 28 | $122.01 | 700 | $85K | 8.5% |
| 29 | $122.05 | 100 | $12K | 1.2% |
| Total | $121.21 avg | 8,300 | $1.0M | 100% |
| Filing → |
| PCLN | SELL | 2009-05-13 | $220K | — | Filing → |
| PCLN | SELL | 2009-04-10 | $270K | — | Filing → |
| PCLN | SELL | 2009-03-03 | $166K | — | Filing → |