Brett Keller, Chief Marketing Officer at PRICELINE COM INC (PCLN), sold 1,531 shares at $76.59 ($118K) on 2007-08-13, disclosed to the SEC on 2007-08-15.
Scheduled sale ($118k) by Chief Marketing Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $76.19 | 5 | $381 | 0.3% |
| 2 | $76.51 | 28 | $2K | 1.8% |
| 3 | $76.52 | 29 | $2K | 1.9% |
| 4 | $76.54 | 29 | $2K | 1.9% |
| 5 | $76.55 | 28 | $2K | 1.8% |
| 6 | $76.56 | 28 |
| $2K |
| 1.8% |
| 7 | $76.58 | 86 | $7K | 5.6% |
| 8 | $76.59 | 171 | $13K | 11.1% |
| 9 | $76.60 | 68 | $5K | 4.4% |
| 10 | $76.61 | 57 | $4K | 3.7% |
| 11 | $76.62 | 14 | $1K | 0.9% |
| 12 | $76.65 | 14 | $1K | 0.9% |
| 13 | $76.66 | 39 | $3K | 2.5% |
| 14 | $76.78 | 30 | $2K | 2.0% |
| 15 | $76.79 | 57 | $4K | 3.7% |
| 16 | $76.80 | 77 | $6K | 5.0% |
| 17 | $76.81 | 141 | $11K | 9.2% |
| 18 | $76.82 | 57 | $4K | 3.7% |
| 19 | $76.83 | 110 | $8K | 7.2% |
| 20 | $76.84 | 43 | $3K | 2.8% |
| 21 | $76.87 | 18 | $1K | 1.2% |
| 22 | $76.89 | 57 | $4K | 3.7% |
| 23 | $76.90 | 80 | $6K | 5.2% |
| 24 | $76.91 | 7 | $538 | 0.5% |
| 25 | $76.92 | 57 | $4K | 3.7% |
| 26 | $76.93 | 27 | $2K | 1.8% |
| 27 | $76.96 | 4 | $308 | 0.3% |
| 28 | $76.97 | 58 | $4K | 3.8% |
| 29 | $77.11 | 112 | $9K | 7.3% |
| Total | $76.77 avg | 1,531 | $118K | 100% |
| Filing → |
| PCLN | SELL | 2009-05-13 | $220K | — | Filing → |
| PCLN | SELL | 2009-04-10 | $270K | — | Filing → |
| PCLN | SELL | 2009-03-03 | $166K | — | Filing → |