Joseph Rogoff, Regional President at WHOLE FOODS MARKET INC (WFM), sold 14,664 shares at $80.27 ($1.2M) on 2012-02-10, disclosed to the SEC on 2012-02-13.
Open-market sale of $1.2M WFM by Regional President. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $80.27 | 29 | $2K | 0.2% |
| 2 | $80.27 | 30 | $2K | 0.2% |
| 3 | $80.27 | 35 | $3K | 0.2% |
| 4 | $80.27 | 64 | $5K | 0.4% |
| 5 | $80.27 | 690 | $55K | 4.7% |
| 6 | $80.27 | 906 |
| $73K |
| 6.2% |
| 7 | $80.27 | 1,000 | $80K | 6.8% |
| 8 | $80.27 | 2,000 | $161K | 13.6% |
| 9 | $80.27 | 9,910 | $795K | 67.6% |
| Total | $80.27 avg | 14,664 | $1.2M | 100% |
| Filing → |
| WFM | SELL | 2015-02-24 | $45K | — | Filing → |
| WFM | SELL | 2014-05-29 | $311K | — | Filing → |
| WFM | SELL | 2013-06-04 | $323K | — | Filing → |