Joseph Rogoff, Regional President at WHOLE FOODS MARKET INC (WFM), sold 8,140 shares at $38.20 ($311K) on 2014-05-27, disclosed to the SEC on 2014-05-29.
Open-market sale of $311k WFM by Regional President. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $38.17 | 68 | $3K | 0.8% |
| 2 | $38.17 | 2,000 | $76K | 24.6% |
| 3 | $38.20 | 72 | $3K | 0.9% |
| 4 | $38.20 | 6,000 | $229K | 73.7% |
| Total | $38.19 avg | 8,140 | $311K | 100% |
| Filing → |
| WFM | SELL | 2015-02-24 | $45K | — | Filing → |
| WFM | SELL | 2013-06-04 | $323K | — | Filing → |
| WFM | SELL | 2013-05-23 | $98K | — | Filing → |