Robert F. DiRomualdo, Director at Ulta Beauty, Inc. (ULTA), sold 113,804 shares at $336.53 ($38.4M) on 2019-03-25, disclosed to the SEC on 2019-03-27.
Seasonal sale ($38.4M) by Director — this insider has traded ULTA in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $336.53 | 46,902 | $15.8M | 41.1% |
| 2 | $336.53 | 46,902 | $15.8M | 41.1% |
| 3 | $343.74 | 20,000 | $6.9M | 17.9% |
| Total | $337.80 avg | 113,804 | $38.4M | 100% |
| Filing → |
| ULTA | SELL | 2017-06-05 | $6.2M | — | Filing → |
| ULTA | SELL | 2017-03-15 | $28.5M | — | Filing → |
| ULTA | SELL | 2016-09-01 | $5.1M | — | Filing → |